Select Your Concentration
From Association Management to Real Estate Appraisal: Education Your Way
A strong foundation in both business and real estate is essential to advancing your career. But the key question you'll answer at REALTOR® University is: Where do you want to grow?
Whether you are interested in exploring your options, or already have a strong idea of what your niche is (maybe real estate marketing or real estate appraisal)—mentorships, internships, and our variety of curriculum will help you discover the path that's right for you.
Once you make your decision, you must complete courses within your chosen area of study.
Real Estate Association Management
This specialization is designed for those students who are currently holding, or aspire to, management staff positions at the national, regional, state or local REALTOR® association level, or who desire active involvement in association activities in other than REALTOR® associations.
REAM560 - Real Estate Association Management I, Governance and Leadership This course presents students with a comprehensive approach to association governance, leadership and administration with a specific focus on real estate associations. Key components of the course include environmental analysis, business operations, communication strategies, volunteer interaction, history and structure of the various real estate organizations, institutes, societies and councils. As this course is geared specifically towards the practitioner seeking to gain a deeper level of understanding real estate industry association processes, the National Association of REALTORS® certification process, the legal, governance, policy & procedural structures necessary for the effective operation of a real estate association will be presented. Students analyze the major decisions that association executives and staff must make in their efforts to effectively use resources, apply analytics, and evaluate strategies. Learners are asked to analyze how environmental variables affect practice, anticipate and respond to evolving changes related to these variables. Course assignments and discussions challenge learners to think strategically about the governance and administrative process, evaluate the success or failure of the overall mission of the association, and apply learning from the course to their work environment with a specific focus on leading a real estate association. Prerequisite: None
REAM565 - Real Estate Association Management II, Association Financial Management - This course presents students with a comprehensive approach to association financial management. Students analyze the major decisions that the association executives must make in their efforts to effectively use resources, apply financial formulas, apply analytics, and evaluate strategies. Learners are asked to analyze how environmental variables affect financial decisions and how association executives must anticipate and respond to evolving changes related to these variables. Specific to real estate association financial management and/or non-profit management, students will identify association structures, UBIT rules and 990 requirements. Course assignments and discussions challenge learners to think strategically about the financial planning process, evaluate the success or failure of the overall financial strategy, and apply learning from the course to their work environment. Prerequisite: REAM560
REAM570 - Program Development and Accountability in Real Estate Associations - This course explores the role and process of strategic planning in the real estate association environment, with a focus on collaboration, cooperation, and coordination as they relate to the strategic planning process. This course also reviews the role of strategic thinking and management, organizational planning and project management, including an ability to identify, assess and formulate appropriate strategies and plans. The role, value and dynamics of multiple stakeholders and networks in carrying out activities and fulfilling the mission will be explored. Stakeholder theory and its application and effective use are a component of this course. Students will complete the development of a strategic plan based on actual situations and organizations. Prerequisite: REAM560 & REAM565
Student may choose between 580 or 590 (students desiring a focus in the administration at the state and national level are encouraged to choose 580 while those desiring a focus in the administration at the local level are encouraged to choose 590.)
REAM580 - Issues and Trends in Real Estate - This course examines the key actors in the public policy process as it relates to the real estate industry. Particular attention is devoted to understanding the functions, impacts, and constraints of the diverse elements and issues that contribute to public policy. Students gain an understanding of the changing environment and learn how to manage through these changes to ensure a real estate friendly environment. In addition, the course explores professional ethics and considers the significant social outcomes of public policy. This course explores how individuals and the REALTOR® association can shape public policy through strategies such as community organizing, public education, policy research, lobbying, and litigation. Students will evaluate emerging policy and craft a policy memorandum to an appropriate decision making body. The key legal and regulatory issues that impact the Multiple Listing Service will also be examined. Prerequisite: REAM560, REAM565 & REAM570
REAM590 - Internet Technologies in Real Estate - This course explores the appropriate use and application of information technology in order to increase productivity and effectiveness in the pursuit of the association’s mission. The types, sources and location of information that is useful to the effective operation of a REALTOR® association will be reviewed, as well as data security and privacy issues. Students will discover how various technologies can be used to assess nonprofit performance and effectiveness. The impact of social media on the real estate industry and its use in associations will be analyzed. The key legal and regulatory issues that impact the Multiple Listing Service will also be examined. Prerequisite: REAM560, REAM565 & REAM570
Real Estate Asset and Property Management
This concentration is designed for those students pursuing careers in the field of diversified real estate management with an emphasis on the residential and retail sectors.
REAP540 - Real Estate as an Asset - This course introduces the student to the concept of real estate as an asset that requires active management. The course will cover financial analysis, property valuation and asset management concepts and practices for office buildings, retail properties and multifamily properties. Using case study properties, the student will apply the knowledge and skills needed to determine the performance of real estate assets. Prerequisite: RE540 & RE590
REAP550 - Property Marketing Strategies - This course examines the strategies necessary to effectively market and lease different types of properties. Students will learn the characteristics of office buildings, retail properties, and multi-family properties, how to assess market conditions, conduct market analyses, and develop marketing plans including advertising and social media marketing. The role of leases will be examined including lease techniques and lease negotiation, lease provisions, concessions, renewals, lease administration, and resident and commercial tenant retention programs.
REAP560 - Property Management and Maintenance - This course integrates theory and practice to allow students to develop the necessary knowledge and skills to develop a property maintenance and management program. Topics covered include maintenance and risk management, inspection and risk analysis, major building mechanicals and systems, sustainability, and emergency and disaster planning. Students analyze case studies to identify maintenance issues and management strategies. Prerequisite: RE520; RE530, RE540, RE550
REAP570 - Growth Strategies for Real Estate Management Companies - Sustainable real estate. Analysis techniques to examine strengths and weaknesses and develop complementary strategies. Identify opportunities to enhance income streams through portfolio extension. Review marketing strategies and techniques to manage organizational reputation, analyze a request for proposal (RFP), review effective proposal techniques, and deliver a presentation to a prospective client through a series of interactive learning activities.
Residential Real Estate Sales, Marketing and Management
This concentration is designed for those students who wish to pursue careers in real estate brokerage management or as a sales associate.
REMM560 - Real Estate Brokerage Management - This course analyzes the principles of real estate brokerage management. Topics include: business planning, budgeting, recruiting, company policies, conflict resolution, marketing strategies, training, referral systems, team leadership, customer service, demographics, operations and other brokerage principals for managing a real estate office. Prerequisite: RE520, RE530, RE540, RE550
REMM570 - Real Estate Transaction Management - This course analyzes the principles of real estate transaction management. Topics include: document organization, due diligence preparation and completion, managing client expectations, managing third party service providers, establishing time lines, conflict resolution, navigating unforeseen title issues, identifying and negotiating deal breakers, closing preparation, post-closing activities and best practices. Emphasis is placed on establishing a system of organized management throughout the life of a transaction. Prerequisite: REMM560
REMM580 - Brokerage Reporting and Performance Measurement - Regulatory requirements and best practices; current technologies, application and optimization; developing personal and team performance goals; performance audits, trends and analyses reviews; recruiting and team building; leadership policies and practices; and conflict resolution. Prerequisite: REMM560
REMM590 - Real Estate Marketing - This course covers the scope of marketing techniques that have demonstrated success in the real estate business. It includes direct and indirect marketing techniques; print, phone, internet and other mediums; social and technological innovations and applications; networking and business development best practices; personal, product and service branding; agreements, exclusivities, representations and other listing contracts; types of representation, duties and responsibilities; targeted selling and marketing. Prerequisite: REMM560
Real Estate Appraisal and Valuation Services
REVS530 - Real Estate Appraisal & Valuation Services - Techniques and methods of valuing real property with an emphasis on income producing properties. Concepts and analytic techniques used to estimate market value of real estate will be used. Estimating the value of property using a systematic analysis to derive value using several different techniques will be considered. Technology-based tools and software are introduced. Prerequisite: RE530
REVS540 - Legal and Ethical Issues in Real Estate Appraisal - Legal and ethical issues in real estate appraisal & valuation are discussed. Students will examine relevant case studies to evaluate litigation patterns and develop litigation avoidance strategies to reduce risk. Prerequisite: REVS530
REVS550 - Statistical Methods in Real Estate Appraisal - The benefits and pitfalls of statistical modeling in real estate appraisal are examined. Techniques that will be covered include real estate data sources, descriptive statistics, curve fitting, exponential smoothing methods, sample confidence estimating, Z-tests, range analysis, robust regression, and bootstrap techniques. Students employ appropriate appraisal and valuation techniques and software to evaluate the appropriateness of each. Prerequisite: REVS530
REVS560 - International Valuation Standards - This course covers the principles and philosophy in international valuation standards. Students will explore the different approaches to valuation taken in the international economy. Differences and similarities between economic systems and the impact of those systems on property ownership and valuation will also be covered. Prerequisite: REVS530
Commercial Real Estate Investment and Analysis
This concentration is designed for those students pursuing careers in the field of commercial real estate.
CRIA540 - Advanced Analytics for Real Estate Investments - This course presents the analytical and managerial methods used by practitioners in evaluating a property to adequately plan for the successful ownership of investment real estate such that its riskreturn profile can be both optimized and properly aligned with the investment goals and capacity of the ownership. This course will dissect the net operating income statement and study in detail its component parts. Students will learn how the financial projections for a property reflect requisite strategic management planning, and how possible deficiencies can arise therein. The course will conclude by presenting methods for a comprehensive financial profile of commercial investment property based upon managed after-tax cash flows and planning for ultimate divestiture. Prerequisite: RE520, RE530, RE540
CRIA550 - Real Estate Investment: Capitalization and Taxation - This course will present issues and methods that will enable a student to understand how key legal and financial factors (in particular mortgage financing and taxation) external to the underlying economics of the property can significantly influence investment decision-making, as well as the student’s own evaluation of property and the transaction tasks in which the student is likely to be involved. The student will acquire an understanding of various financing or tax-characterized transaction types that the student might encounter or consider as a solution to various investment objectives, and how to manage such transactions and add additional value as a transaction professional. Prerequisite: CRIA540
CRIA560 - Corporate Facilities Planning and Transactions - This course will introduce the student to the issues and tasks involved in a corporation’s decision to potentially modify its facilities profile by either acquiring or disposing of properties in its collection of land and buildings that are used as factors of production. The student will become particularly acquainted with the tasks and roles that students play in corporate site selection and acquisition following decisions made through the strategic facilities planning process, and how alternative facilities are evaluated. With a focus on transaction support for companies, students will learn how to handle lease documentation and negotiations, space and land banking, and the disposition of surplus properties through subleasing or sale. Prerequisite: CRIA540
CRIA570 - Commercial Real Estate Acquisition Management - In this course, the student will learn the full range of issues and tasks involved in the acquisition of fee interests in real estate, a usually complex and challenging endeavor for real estate professionals. Students will become aware of the legal and ethical issues involved in working with buyers in an agency relationship, and understand the standards of practice that they must meet in fulfillment of their obligations. The course will proceed chronologically through the normal course of the acquisition process, from identifying the buyer’s acquisition criteria, through sources alternative target properties, to preliminary underwriting, drafting letters of intent, to formulating and negotiating the terms of the purchase agreement, to handling the cumbersome task of due diligence, to managing the contractual obligations and preparing for closing. This course is likely to serve most students as a capstone course for the commercial specialization in that it integrates many of the other topics presented in the other courses in the specialization. Prerequisite: RE520, RE530, RE540, RE550
CRIA580 - Commercial Real Estate Portfolio Strategy - This course examines commercial real estate investing in a multi-asset and commercial real estate investment portfolio context. Modern Real Estate Portfolio Theory (MREPT) is applied and portfolios are analyzed utilizing state-of-the-art portfolio techniques and tools, including index construction and benchmarking, portfolio attribution analysis, over-under concentration variance analysis, passive and active portfolio optimization, hold-sell and real option analysis, and acquisition-disposition analysis and execution. All are presented in real life portfolio decision making. Timing considerations are also presented, including market entry-exit, risks-and-return associated with allocations to supply-constrained and commodity markets, and modern applications of property derivatives. Students will develop investment acquisition and disposition strategies consistent with identified portfolio strategies and style. Lastly, a brief overview of fund marketing tools, techniques and institutional target markets are discussed. Prerequisite: CRIA570
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